How to Open Your Online Store with WooCommerce + AWeber

Let’s face it: online shoppers have lots of buying options, and, with all of the technology that exists today, their expectations are higher than ever.

If your ecommerce site doesn’t meet their expectations, it could mean the difference between a sale and fail. In fact, 43 percent of consumers visit a competitor’s site after a negative mobile experience, and 51 percent of online shoppers say site slowness is the top reason they abandon a purchase.

To grab shoppers’ attention in a crowded online marketplace, you need a feature-filled, lightning-fast, mobile-optimized and beautiful online store.

But building and maintaining an awesome online store can be difficult, especially when you have a limited budget.

The solution to your ecommerce frustrations: WooCommerce

If you lack the resources or time to create a winning ecommerce store, WooCommerce could be the perfect tool for your business.

WooCommerce is an ecommerce store WordPress plugin. With the WooCommerce plugin and a little help from WooCommerce’s knowledge base, anyone can configure their own ecommerce site.

Just download the WooCommerce plugin, install the plugin on your WordPress site and customize your new online store.

What will you need to open your WooCommerce store?

• WordPress
• A website hosting service
• The WooCommerce plugin

If you don’t have a hosted WordPress site yet, WooCommerce partnered with Bluehost to offer you a simple package deal.

What makes WooCommerce stand out even more? The plugin is free. That’s right. The plugin is free.

With your free WooCommerce plugin, you receive all the essentials of an ecommerce store – like a payment gateway, customer geo-location for calculating shipping costs, product listings, discount and coupon features and much more!

While the WooCommerce plugin itself is entirely free, WooCommerce does charge fees to add certain advanced features (called extensions). The prices, however, are reasonable. And the features you get? Way cool.

For example, Supercrown Coffee Roasters sells weekly and monthly coffee subscriptions on their WooCommerce site.

Since the WooCommerce plugin doesn’t include a subscription payment option, Supercrown Coffee Roasters purchased WooCommerce Subscriptions, an extension that adds subscription functionality.

The extension allows Supercrown Coffee Roasters to automatically and securely collect recurring payments from customers’ credit cards or bank accounts each month or week.

An inside look at a WooCommerce store

If you’re feeling some slight skepticism at this point, I don’t blame you. It seems too good to be true, right? An inexpensive, customizable, upgradable, easy-to-set-up ecommerce store? What’s the catch?

To dispel your skepticism, here’s a WooCommerce store in action. It’s a really sweet store (sorry, pun alert).

Asheville Bee Charmer, a small-batch, artisan honey store, sells its honey and honey-related products on its WooCommerce store.

Features on their ecommerce store include organization by product categories, a search field, a cart total on the right-hand side and product listings.

After you click on a product, you’re redirected to a product page with a larger picture, a product description and product reviews.

When you scroll further down the product description page, you see related products that you make like. This encourages site visitors to view other products and potentially buy more.

On the checkout page, you can login if you’re a returning customer, which means you won’t need to retype your billing information. Time-saving features like these can make the difference between a sale and lost opportunity.

The sweetest part? Asheville Bee Charmer leverages the WooCommerce coupon feature to grow its email list.

On its homepage, it greets every visitor with a pop-up email sign up form. As an incentive, site visitors receive a 10 percent off coupon on their first purchase when they subscribe.

How to Connect AWeber + WooCommerce

Easily create an online store and build relationships with your customers when you connect your WooCommerce and AWeber accounts today.

After you’ve connected WooCommerce and AWeber, your WooCommerce customers will join the AWeber email list of your choice as soon as they purchase.

Already have an online store? How are you using email marketing to boost sales? Share your story in the comments below.

The post How to Open Your Online Store with WooCommerce + AWeber appeared first on Email Marketing Tips.

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Measuring the Performance of Your Newsletter

As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Here are a few reasons why: 

• Newsletters are personable – offering the chance to connect directly with your customers on multiple topics. More in-depth information allows you to customize the language and content in an approachable way compared to a promo campaign. 

• Newsletters are informative – presenting the opportunity for a ‘soft pitch’ offer. The use of storytelling as your sales tool translates well in a newsletter and potential buyers are more likely to connect the emotional dots of how and why they need your product or service.

• Newsletters have a long shelf life – a content piece that’s nice to archive and keep around for a while, newsletters can also be refreshed and re-issued for years to come, making them timeless and indispensable.

So how do you know if your company’s newsletter is actually winning hearts or simply passing time in the inbox? Use these five metrics to measure the success of your next campaign: 

Open Rate

When it comes to open rates, there’s pressure for marketers to obsess over the numbers every time, the way sport enthusiasts would over the score of a playoff game. While it’s tempting to be laser focused on the total, you need to be able to equate the reasoning behind it.

While each business’s open rate will vary, there are many things you can do to increase your figures for the better. Test the time of day you mail your campaigns and scheduling appropriate send frequency based on audience needs and wants.

What to Watch For: If you’ve found your mailing time sweet spot, a low open rate might indicate weak or poorly written subject lines. Be sure that you’re using language that not only connects with your readers, but also makes them to want to read more. Remember too, the subject line technically has three parts: The “From Label,” The actual “Subject Line,” and the often forgotten “Pre-Header Text.” A strong combination of the three is more beneficial than one on its own. 

Delivery Rate

If your goal is to get seen (and read!) you’ll need to make it to the inbox in the first place. Measuring the percentage of emails that finally made their way to customers’ email address, many industry experts agree that a good delivery rate hovers between 95% and 98% for total number of sends.   

No matter the effort you’ve put into your campaigns, spam-filled content, deceptive subject lines, or a messy list can have significant impact on whether your mailing reaches its final destination.

What to Watch For: Email list quality plays a huge role in the success of delivery when it comes to sending newsletters or any other type of email marketing piece. Tidy up your segments, ensuring you remove all invalid, inactive, or recently unsubscribed addresses and any other IDs that could potentially get you blacklisted or blocked by firewalls.

Click-to-Open Rate

You’ve overcome the hurdles of getting delivered to the inbox and being noticed by readers, but what about measuring the actual clicks on your message? Traditionally, the click-through rate (CTR) has always been considered the ‘make or break’ metric, measuring the total number of click onto a campaign.

However, the Click-to-Open Rate (CTOR) takes your metrics analysis one step further, measuring effectiveness of content, design, and messaging in relation to response and can be used to drive your newsletter to new heights.

What to Watch For: A strong CTOR will give you the opportunity to better separate positive newsletter performance from issues that can impact your success in a way that the broader click-through totals will not be able to define.

Find your total of click-to-opens by dividing the total number of unique clicks in each newsletter campaign by unique opens. Set your own goals for what you want to reach with each issue you send out. Also, keep an eye on specific Call-to-Action (CTA) buttons and their placement within the campaign to see where your best individual performers are.

Social Sharing Rate

In today’s social media age, an honorable mention by a reader with a share on their respective platforms is the equivalent of a business’s own ‘selfie.’ Simply said, people like to share good things with others, including content. Create your newsletters with the idea that other audiences outside of your original email list could be exposed to what you’re talking about.

Make it an job easy for your readers – always include social sharing buttons and a ‘Forward to a Friend’ link at the top of each newsletter, making spreading the word about you only one click away.

What to Watch For: Pay attention to the social channels where your content gets shared the most. This is a strong indication of where you’re most likely to find more potential readers and is also a great place to start when searching for social mentions over time. 

Conversion Rate

If your newsletter encourages readers to actively take action and convert, you’ve mastered the art of a winning email campaign. Conversion rate is the metric that arguably carries the most weight.

While you may not be in it for the hard sell of products and services, if you see a rise in promo list registrations, downloads of your latest e-book, or even traffic to other blog posts, it’s an indication that your readers are more than just passive consumers.

What to Watch For: Follow the journey of list subscribers over time. How long does it take them from the point of newsletter sign up to actually convert? Is there something you could do to help guide this process a bit more? Examine your current content, CTAs, and other information you provide as cues. These assets can help boost your rates from one issue of your newsletter to the next. 

Assembling an unforgettable newsletter includes many moving parts from content production to metric analysis. In return, it can bring a rewarding connection between businesses and their customers on a level that many other email marketing campaigns have not be designed to do. Remember, the keys to a successful newsletter are effort and longevity – built well and made to last.

 

Building A Newsletter That Keeps Customers Talking free webinar Hosted by Kimber S. Powers, Marketing Training Specialist for Deluxe Corporation Small Business Services Thursday, June 30, 2016 11AM – 12PM PDT REGISTER

 

© 2016, Linzi Breckenridge. All rights reserved.

The post Measuring the Performance of Your Newsletter appeared first on Vertical Response Blog.

You & Your Customers Can Win An Amazon Gift Card This Mother’s Day

Happy (almost) Mother’s Day! To celebrate, we’ll be honoring some of our customers that send the best Mother’s Day email marketing campaigns.Related Articles

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4 Ways Interactive Content Can Up Your Email Marketing Game

It’s not a new concept, but it’s getting a lot of hype lately amongst the email community. It’s even been coined the “next big thing” in email.

We’re talking about interactive content.

Interactive content brings a fresh approach to email, a channel often looked to as static and dated. (We know that’s not true.) Personalization, animation, segmentation; the possibilities are endless. And it’s not just about creating really, really, ridiculously good-looking emails.

Interactive email can:

• Make your content more compelling
• Improve your engagement
• Delight your subscribers

So why aren’t more brands doing it?

The TL;DR version: It’s difficult. Creating brilliant, engaging emails isn’t for the faint of heart – but it can be done. Here are four examples of how we’ve used interactive content in our own emails (and how you can recreate them for yourself):

1. Dynamic Twitter Feed

The email design community was abuzz when Litmus launched a live twitter feed inside one of their emails for The Email Design Conference. Anyone could engage with the feed by simply tweeting with the #TEDC15 hashtag. New tweets would show up in the feed in realtime.

For last year’s ASCEND Summit, we decided to test out the idea in one of our pre-conference emails:

The results? Pretty cool, if we do say so ourselves. (Really Good Emails agrees!)

Kelsey P., the design lead on the project, explains: “We had never really done an interactive email. With the upcoming conference, we wanted to give our audience something to engage with, something to get them excited about. Adding the live twitter feed not only pulled in that social proof, but gave the email a personal touch and got people talking.”

Skill Level: Advanced

Want to try it out for yourself? Head over to Litmus for the full breakdown of instructions. We won’t sugarcoat this one: it’s hard. But the results? 100 percent worth it.

2. Email Sentiment Widget

Gauge subscribe reactions right from the inbox by adding an email sentiment widget to your next campaign, like this one:

“We were aiming to find a way to let our subscribers tell us how they feel about the emails we send them with the least possible friction,” says Chris V., Creative Director at AWeber. “The simple, two option sentiment widget not only gives them the ability to register feedback on an email without feeling like they have to commit to filling out a traditional survey, it’s also pretty darn delightful. It was such a success that we decided to build and share a tool for anyone who loves email to make one of these widgets on their own.”

Skill Level: Intermediate

We’ve done the hard part for you! Get the code (and instructions to add it to your emails) here.

3. Email Survey

Ok, so technically you can’t embed a survey into your emails. (At least, not yet!) But you can use this hack from SurveyGizmo to allow your subscribers to answer the first question of your survey within a message. Here’s an example:

As Chris explains, “We survey our subscribers fairly regularly and are trying to find ways to improve both the quality of the the responses we get and the experience for our readers. We decided to include our first question in our survey emails for two reasons: First, it removes an unnecessary step to get to the survey, thus saving some valuable seconds and attention for our subscribers. Second, we were hoping to increase completion rates by having respondents who clicked an initial answer feel like they were already invested in the survey. Our initial experiments have worked out well enough for us to model all of the surveys in our campaigns to use this pattern.”

Skill Level: Intermediate

Have some basic HTML knowledge? Check out SurveyGizmo for the instructions. (Note: You’ll need a SurveyGizmo account to use this feature.)

4. GIFs

Using animated GIFs in your emails is a great way to add an element of delight to your emails. But they can be used for so much more than a few laughs.

GIFs can also help illustrate a product or feature. Take a look at this example from one of our recent Curate email campaigns:

While the GIF doesn’t tell the whole story, it gives subscribers a little more context into what the app can do. You can even use a series of GIFs in place of lengthy copy to build out your idea. We love anything that helps turn a complex concept into something that’s easier to digest.

Skill Level: Beginner to Intermediate

Even if you’re not a designer, you can still use GIFs in your emails. Check out Giphy for a large selection of animated GIFs, or create your own using an app like GIFMaker.me.

Want more email inspiration?

From welcome messages and re-engagement campaigns to great uses of GIFs in email, we’ve got a whole Pinterest board full of beautiful email campaigns.

How are you using interactive content in your emails? We want to know! Leave us a comment or tweet us @AWeber and tell us how – or better yet, show us!

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Spring Cleaning Your Content: 5 Ways to Evaluate Each Piece of Content

I know you’re swamped with other marketing responsibilities and growing your department – and having done a spring clean at least 5 times in the last 7 years for various organizations – I wanted to offer you a cheat sheet that will help map out a plan.Related Articles

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Build Customer Trust by Sending These 6 Emails

When sending emails to your current and potential customers, it’s important to remember that not every point of contact should be a push to sell your products or services. Building business relationships starts with building trust from the very first email. So, how do you build trust? By respecting your readers’ time, offering expert advice and tips, sharing things that benefit your customer and being honest.

Need some examples? Here are six emails that help build customer trust.

1. Welcome email

As your first contact with a new subscriber, your welcome email is handshake; make sure it’s warm and inviting. Keep it short. You want to welcome them, thank them for signing up, introduce your business and tell them how often they’ll hear from you.

You can also include a few bullet points about what they’ll be receiving in terms of email content. Be sure to ask your recipient to “whitelist” you by adding your email address to their address book.

To see examples, check out this post: 10 Examples of Highly Effective Welcome Emails.

2. Alert emails

Consider sending alert emails when appropriate. For example, if you’re an allergist, you could send an alert email about the high pollen count in your area. A travel company can send weather alerts. If you ship products to your customers, send an alert with an estimated arrival date. Alert emails are timely and informational. It’s an effective way to keep your customers in the loop, which builds your relationship.

3. Newsletters ­

With every newsletter you send, you educate your audience about your business while building trust at the same time. The purpose of your newsletter isn’t to sell, but to inform. Tell your audience about recent changes, highlight an exceptional employee and mention upcoming events. You can include all sorts of content in your newsletter.

Get in the habit of sending your newsletter on a regular basis so customers come to expect it. Newsletters are like lunch dates. These digital meetings give you and your contact a chance to catch up.

4. Oops emails

Did you make a mistake? If so, admit it. Apologize for sending out the wrong deal, an inaccurate fact, or a broken link. It’s an opportunity to build trust. Admit your mistake and explain how you’ll correct the problem in the future. Here’s an example:

5. Educational emails

Remind your readers why you’re their go-to expert by sending out short articles, videos or infographics that are of interest to them. According to the 2015 Edelman Trust Barometer, industry experts are twice as credible as CEOs. So make the most of your opportunity to impress clients (and earn their trust!) with your knowledge and expertise.

6. Freebie emails

If your business or service is giving something away, let your audience know about it via email. We’re talking about no-catch free stuff (or services). For example, a landscaping service might give away 20 tickets to the Home & Garden Show. You could give away free memberships or a free consultation for services, many B2B companies giveaway free content like ebooks or whitepapers.

What kind of emails do you send to build trust with your subscribers? Share in the comments section below.

Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. Contact Wendy at WendyBurt@aol.com.

Build trust by emailing through VerticalResponse – It’s free up to 1,000 contacts.

© 2016, Contributing Author. All rights reserved.

The post Build Customer Trust by Sending These 6 Emails appeared first on Vertical Response Blog.

[Podcast] Episode 019: Engaging your audience with Chris Vasquez and Meghan Nesta

In this episode of the Ask Me About Email Marketing podcast, we’re sharing our experience at AWeber in engaging subscribers and soliciting feedback.

In a comment on the show notes for episode 13 with Jason Brubaker, Ilana Moss shared the following comment:

“In ‘real life’ I have no trouble connecting with people but here in the virtual universe I don’t know what to do. I have almost 5 thousand subscribers on various platforms, 1200 on Aweber, and I have a Facebook page with 3000 followers. I post things and get likes and shares but few if any comments. I’ve tried asking what they need or how I can help and I get no answer. Any idea what I might be doing wrong and how I can change that? How do I get to know my virtual audience? Thanks!”

To answer Ilana’s question, I’ve tapped Chris Vasquez, Creative Director, and Meghan Nesta, Product Manager, to share their expertise in soliciting feedback from customers. The resulting conversation is full of actionable tactics and knowledge drops.

In this episode, you’ll learn:

• Effective ways to engage disengaged subscribers
• How to start a conversation with your followers
• How to use Jonah Berger’s STEPPS acronym to boost engagement
• How we can solicit feedback using micro-transactions

This episode was especially fun because we recorded live on Blab.im. You can watch the recording here!.

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If you want to have conversations, humans have conversations, so act like a human - @clickpop
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Having a hypothesis when you start makes the whole idea of what's working less overwhelming - @mjnesta
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Listen below:

Here are a few links referenced in the episode:

• Chris’ Email Sentiment Widget
• Jonah Berger’s book Contagious
• How to integrate a Survey Gizmo survey into your emails

Click here to download this episode directly. (MP3)

Have a question about email marketing? Leave us a message at aweber.com/podcast.

The post [Podcast] Episode 019: Engaging your audience with Chris Vasquez and Meghan Nesta appeared first on Email Marketing Tips.

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Facebook’s Completely Ending Its Email Service – Here’s Why It Matters To You

If you have subscribers with an @facebook.com email address, read on. Facebook announced that it is retiring its email service completely and will stop forwarding messages to your primary email addresses starting May 1, 2016. (Facebook already stopped providing new @facebook.com addresses back in 2014.)

To make sure your emails continue to get delivered to your subscribers, I recommend asking those who have an @facebook.com email address to update their subsciption with a different address. This will allow them to receive your content, and will prevent an increase in bounce backs, which can negatively impact your email sender reputation.

Asking Subscribers to Update Their Email Address

Creating a segmented list of subscribers based on their email domain is the best way to send a targeted message to those who have an @facebook.com email address.

If you’re an AWeber customer, simply follow these instructions to create a subscriber segment. For this particular search, you’ll want to choose “Email” under “Select Field.” In the field next to it, select “contains” and then write in “@facebook.com” in the third field. Here’s what it should look like:

After you’ve saved your subscriber segment, create and send a new message that asks them to update their email address to continue receiving information from you. Be sure to mention the changes Facebook has made so they understand why they must take action right away (you can read more about it here).

For AWeber customers, here are instructions on how your subscribers can update their contact information, which I also encourage you to share.

Have any questions? Feel free to leave a comment below, or contact our support team today.

The post Facebook’s Completely Ending Its Email Service – Here’s Why It Matters To You appeared first on Email Marketing Tips.

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23 Facts That Will Push You to Spruce Up Your Content

Spring cleaning isn’t just about domestic rearrangement. Spring is a mindset. It’s about taking a look at every aspect of your life beyond just the physical – and that includes your business.Related Articles

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#EmailChat with Grammarly: Writing Better Email Content

Who wants to improve their email content?

From subject lines to calls-to-action, there’s a lot of content that goes into an email. So how do you know if you’re doing it right?

To answer that question, we’ve teamed up with Grammarly to bring you seven ways to improve your email content. For those that couldn’t join us, we’ve curated the best of the chat:

It all starts with the concept.

The jury is still out on whether you should start with content or design. But when it comes to your emails, concept trumps them all. As Grammarly illustrated, having a workflow can really help streamline the content creation process. (We also love their emphasis on the importance of proofreading.) By starting with the goal in mind, you’ll be able to find the perfect marriage of content and design to support your campaign.

Q1. What's your approach to email creation? (i.e. Content first, design second?) #EmailChat http://pic.twitter.com/TnPl6ypkst

— AWeber (@AWeber) April 21, 2016

A1. Here's our email workflow:
1 Creative concept
2 Copywriting
3 Proofreading
4 Design
5 Proofreading
6 QA
7 Proofreading #EmailChat

— Grammarly (@Grammarly) April 21, 2016

A1. I think the goal comes first, and content + design work together to support it. #emailchat

— Kristen Dunleavy (@KristenWritesIt) April 21, 2016

A1: Content should always come first. Make sure emails are adding value for your audience. Give them a reason to stick around. #emailchat

— Express Writers (@ExpWriters) April 21, 2016

Always put your audience first.

Knowing your audience is the key to email marketing success. Insights into their likes, dislikes, buying behavior and more will help you send more relevant and focused content. Try sending your subscribers a survey or poll, ask them a questions, or inquire for feedback. Once you get a feel for their interests, you’ll be able to send more relevant, targeted content.

Q2. How do you create email content that resonates with your audience? #EmailChat http://pic.twitter.com/9okWeRqbHq

— AWeber (@AWeber) April 21, 2016

A2. This always starts with the brand! Your email team needs to know the brand voice, tone, and style for the channel. #EmailChat

— Grammarly (@Grammarly) April 21, 2016

A2: It all starts with being clear on who your audience is. What kind of content do they enjoy? What are they struggling with? #emailchat

— Express Writers (@ExpWriters) April 21, 2016

A2. You've got to know them first! Pose questions/surveys/calls for feedback. This will help with the type of content, tone, etc. #EmailChat

— Olivia Dello Buono (@oliviadello) April 21, 2016

Bookmark these copywriting best practices.

We couldn’t host an #EmailChat with Grammarly without mentioning proofreading. It’s always best to get a second set of eyes before you hit ‘send.’ It’s also good to keep your emails on the shorter side. Keeping your content brief usually lends to better engagement. (Hey, it’s worth testing!)

Q3. What are some best practices for writing email copy? #EmailChat http://pic.twitter.com/sgc6mevLSF

— AWeber (@AWeber) April 21, 2016

A3. Once your team knows the brand voice, aim for actionable copy, but with some element that will make your customers smile. #EmailChat

— Grammarly (@Grammarly) April 21, 2016

A3. Get a second pair of . Copyediting is hugely important for emails that get sent to lots of people! #emailchat

— Kristen Dunleavy (@KristenWritesIt) April 21, 2016

A3. Keep it brief and get to the point. Readers value their time. Shorter emails tend to have better engagement. #emailchat

— Brandon Olson (@BrandonSonofOle) April 21, 2016

Boost your open rate with these subject line tactics.

There’s no magic formula for writing the perfect subject line. Using data to drive your decision-making will help keep things in perspective. (Data doesn’t lie!) Also, be sure to keep things relevant and fresh. We like emojis for those writer’s block moments.

Q4. Let's talk subject lines! Any tips for making them better? #EmailChat http://pic.twitter.com/1KaqQ46Qpf

— AWeber (@AWeber) April 21, 2016

A4. I don't subscribe much to the "secrets" of subject lines. Optimization is always contextual. Use data to drive decisions. #EmailChat

— Grammarly (@Grammarly) April 21, 2016

A4. Make your subj. line relevant to the content inside. Nobody likes being tricked or misled. #emailchat

— Kristen Dunleavy (@KristenWritesIt) April 21, 2016

A4. Emojis speak louder than words ✌#EmailChat

— Olivia Dello Buono (@oliviadello) April 21, 2016

And the ideal email length is…

It depends. Are we talking subject lines? Make sure they’re short enough to be read on limited mobile real estate. When it comes to body copy, most people seem to agree: the shorter, the better.

Q5. What's the ideal length for email copy? #EmailChat http://pic.twitter.com/sxjX2oJojj

— AWeber (@AWeber) April 21, 2016

A5. We limit body copy per action to around three lines for desktop, and in general try to keep headlines on one line. #EmailChat

— Grammarly (@Grammarly) April 21, 2016

A5: The ideal length for email copy will depend on your audience. Test out different lengths and see what they respond to. #emailchat

— Express Writers (@ExpWriters) April 21, 2016

A5 Short enough so that you can read the entire subject line on mobile. Test, review, adjust. #emailchat

— Antonio (@AspiringAntonio) April 21, 2016

Avoid these copywriting don’ts.

• Don’t be too friendly. Avoid using slang language – unless that’s what your audience wants.
• Don’t bury your CTA in your messaging.
• Don’t send an email just for the sake of sending an email. Take the time to draft your concept and proofread.

Q6. Are there any copywriting "don'ts" when it comes to email? #EmailChat http://pic.twitter.com/d7lMtHkNRz

— AWeber (@AWeber) April 21, 2016

A6. Last tip: Don't pretend you're best friends with your customer. Avoid familiar language and "!!!", unless they ask for it. #EmailChat

— Grammarly (@Grammarly) April 21, 2016

A6. Don't bury your main point. Get your MIOS (message in one sentence) as close to the beginning as possible #emailchat

— A. Kate MacDougall (@akmac_ed) April 21, 2016

A6. Don't rush writing an email. Give yourself enough time to think through your idea + proofread. #emailchat

— Kristen Dunleavy (@KristenWritesIt) April 21, 2016

Looking for content ideas? Check out these brands.

Q7. Examples of brands that are killin' it with their email content… and go! #EmailChat http://pic.twitter.com/gTeGALwOLp

— AWeber (@AWeber) April 21, 2016

A7. Off the top of my head, here are some of my favorites:
– @Movember
– @litmusapp
– @Square
– @DuoLingo #EmailChat

— Grammarly (@Grammarly) April 21, 2016

A7. And I'd be remiss if I didn't mention @Grammarly! We work really hard to make our emails effective and enjoyable. #EmailChat

— Grammarly (@Grammarly) April 21, 2016

A7. I love waking up to my @theskimm every morning! ☕️ #EmailChat

— Olivia Dello Buono (@oliviadello) April 21, 2016

A7 @buffer, @YouTooCanBeGuru, @kimgarst, @bryankramer, @chrisbrogan. You're happy when emails hit your inbox #emailchat

— Zala Bricelj (@ZalkaB) April 21, 2016

#ComingUp

The education doesn’t stop here! Join our free, 7-day email course to learn how to write welcome emails, autoresponder series and more. Plus, you’ll get 20+ fill-in-the-blank email templates to make sending emails even easier.

But, wait! The education doesn't stop here. Sign up for our What to Write course (btw, it's free): https://t.co/tYdBL36ddx #EmailChat

— AWeber (@AWeber) April 21, 2016

Stay tuned for our next #EmailChat on Thursday, May 5 at 12pm ET. Details TBD.

The post #EmailChat with Grammarly: Writing Better Email Content appeared first on Email Marketing Tips.

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Spring Into Email Marketing Success With Our New Features

Our recent product release includes another round of exciting features that are sure to put some spring into your (email marketing) step this season. Ready to get started? Read on…  

Segmentation – Create a Segment Feature

Tailoring your campaigns with finely targeted lists just got easier with this exciting tool. Segment as specifically as needed using our ‘Create a Segment’ Tool in three easy steps: 

Step 1: Select whether your conditions will apply to ANY or ALL contacts on your list.

Step 2: Select the conditions that will apply to the segment.

Step 3: Add your segmented contacts to a new or current list.

Press the Green ‘Create’ button and you’re all set! 

Media Library Storage

Do you have images that you’d like to keep using again and again, but keep running out of space to store them? Our ‘Saved Images’ addition to the media library now gives you the space to keep images from previously sent emails, making them easy to find and pull for other campaigns as needed. 

 

Download Your Emails as a PDF

You asked for it and we’ve delivered, straight to your download folder!

With the click of one button, you can now save and download any email campaign as a PDF – perfect for anyone who loves keeping paper files of their work or likes working with hard copy collateral. 

Pro+ Plan – Email As A Service

Spend more time on your business and let our experts run the show with Pro+. A full service marketing plan, Pro+ monthly benefits include professionally created:

• One promotional email
• One newsletter
• Eight well-crafted social posts
• Your own dedicated campaign manager who can walk you through all the results as you need them 

Pricing starts at $212 per month.  

Don’t Have a VerticalResponse Account Yet? It’s easy to use and free to get started. Sign up and start sending your emails today! Sign Up

 

© 2016, Linzi Breckenridge. All rights reserved.

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