5 Ways to Achieve Email Awesomeness in 2015

As you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campaigns.

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6 Tips for Writing Your Own Copy in 2015

You don’t have to have a degree in English to be a good writer (though it certainly does help), so we’ve put together a few tips to get you started writing your own copy.Related Articles

1. A Simple Assessment of Your Marketing Copy


2. How Lifestyle Content Builds Companies’ Online Branding


3. How to Naturally Integrate Keywords into Your Online Content

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Scaring Up a Great Conversation with DJ Spooky

When your show producer sets up an interview with a DJ, you prepare for conversation about music, the music business and topics along those lines. That is not what we wound up discussing with DJ Spooky.Related Articles

1. How a Small Business Can Improve Its Word of Mouth Advertising


2. The Future of Marketing: Trends in Crowdsourcing


3. Taking Responsibility for Your Social Media Actions

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New Year's Resolution: Make it a Series

Megan Ouellet

Many retailers are sending out messages that include merchandise to help their customers keep their New Years Resolutions. But The Grommet is taking it further with its creative series. This message was received 12/31 with the subject line “Resolution #1: Make your next party cooler!”

The next day, 1/1, it sent this message with the subject line “Get healthy in MMXV (That’s Roman for 2015)”

And, two days later on 1/3, it sent this message with the subject line “Marathon training or just a bit of stretching? We can help.”

I love how it kept the theme going instead of just sending a single message. I also love how it worked the New Year’s Resolution theme into its regular messages - on Jan. 2 and 4 it sent emails offering new products.

As you plan your 2015 campaigns, it’s time to think about daily deployments. Last year saw a big increase in the number of retailers that email daily. In fact, 12% of the Internet Retailer Top 500 send daily, with another 12% sending between 20 and 29 emails per month. Those retailers are seizing the opportunity to engage customers daily. Are you?

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Top 5 Failed Business Resolutions in the New Year

If you’re at the point where your team is about to meet internally or with clients to assess a 2015 strategy, make sure that none of your efforts mirror the following list of the top 5 failed resolutions.Related Articles

1. New Year’s Resolutions for the Savvy Email Marketer


2. Free Holiday Email Templates


3. Customize a New Year’s Day Template to Share the Love

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#AWeberLife: December 2014

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive

As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most facets of email marketing are here to stay.

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