Top 10 Tips From YouTube Hosts

We decided to ask some of our other favorite YouTube hosts for their best tips and advice, as well as some things people might not know about doing what they do.Related Articles

1. Nick Uhas: Beginnings, Big Brother and Beyond
2. In the Virtual Assistant Loop with Nick Loper
3. Nick Turner: Becoming a Comedian Is No Joke

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How to Optimize Your Marketing for Higher Conversions [Twitter Chat]

We’ve got a fantastic lineup of speakers at our upcoming ASCEND Digital Marketing Summit in October.

To introduce you to these incredible speakers, we’ve organized three special #AWeberHour Twitter chats.

Our first chat will be Wednesday, July 1, from 2-3 p.m. ET. We’ll be chatting with three conversion optimization experts who will be sharing ways you can get higher conversions by optimizing your marketing efforts.

The top chat contributor will receive some AWeber goodies, so be sure to participate!

Our Guest Panelists

Oli Gardner, @OliGardner

Oli is co-founder of Unbounce. He’s seen more landing pages than anyone on the planet and coined the term “conversion centered design,” authoring the marketing theory behind its seven principles. At Unbounce, he lives in front of a 20-foot whiteboard, mashing up usability, interaction design and landing page optimization to create better conversion experiences. His disdain for marketers that send campaign traffic to their homepage is legendary.

Ardath Albee, @Ardath421

Ardath is a B2B Marketing Strategist and CEO of Marketing Interactions, Inc. She helps companies with complex sales use persona-driven digital content strategies to turn prospects into buyers and convince customers stay. She’s the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and has been voted one of the 50 Most Influential People in Sales and Lead Management for the past four years and a 2014 Woman to Watch in B2B Marketing by FierceCMO.

Noah Kagan, @NoahKagan

Noah is the Chief Sumo and SumoMe, which provides free tools to help grow your website traffic. He was #30 at Facebook, #4 at Mint, and is a top-rated taco connoisseur.

How to Participate

1. Create a Twitter account.
2. Follow @AWeber and our guest experts.
3. Follow the hashtag #AWeberHour using our tweetchat room or your favorite Twitter application (e.g., Twitter.com, Hootsuite, Tweetdeck, etc.), and be sure to include the hashtag in your tweet.

Sign Up for an Email Reminder

Mark your calendar and be sure to get in on the action on July 1 at 2 p.m. EDT. Tweet you there!

Sign up to receive a reminder below.

The post How to Optimize Your Marketing for Higher Conversions [Twitter Chat] appeared first on Email Marketing Tips.

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New Automatic Follow-Up Emails + More New Features

Our most recent release is all about top customer-requested features and enhancements. This is why we know you’re going to love it. Here is an overview of what we added to your VerticalResponse account.

Follow-Up Emails

We often recommend sending follow-up emails to your nonresponders (the people who don’t open your email). We added a feature last year that allows you to create a list of nonresponders from a sent email campaign. This segmentation makes it easy for you to send them a secondary email. Now we’ve automated the process for you. 

When you launch or schedule your email, you’ll have the option to schedule a follow-up email. The content of the email doesn’t change. All you need to do is change the subject line and indicate how many days after the first email the follow-up will go out. 

Follow-up emails are intended to get the attention of those who may have missed your email the first time. They have a significant impact on your open rate. By using follow-up emails, you can expect to see an increase of 20% to 30%, or more.

Email Editor Updates

We keep adding more tools to make email creation super easy. These are the latest options we added to the drag and drop email editor:

• Image group – Add two images side-by-side to showcase your products or services.
• Divider – Add a line between Content Blocks. You can select the color and thickness of the line. You can even add space above or below it if you need to.
• Follow Us – Select from updated button shapes and colors for your social networks.
• Background colors for Content Blocks – To help bring attention to a Content Block, or to add more interest to your email, you can add a background color to the content blocks. You can also change the background color by clicking a color in the spectrum bar, or by adding a color code.
• Content Block Border -Add a border to your content blocks. Select a solid, dashed, or dotted line, and then choose a color to help set it apart. This design gives you the ability to create a section that looks like a coupon or an offer in your email.
• Background – Select a color for the background of the email. Use a color we suggest or click the box to find a color of your choice. You can also enter a color code. Instead of a color, there are now background images from which to choose. Click the sample to see a preview of it in your email. Change it by simply clicking on a different image.

Add Message to a Test
If you need someone to edit or look at your email before you send it to your list, we offer a test email option. You can now add a message at the top for those who receive the test email. Let them know you need them to proofread, test links or that you’ve made changes and need approval. Whatever you need to tell your test email recipients you can now relay that message from the test email screen.

Restore Deleted Emails
Last but not least, we’ve added an email trash bin to your account. Have you deleted an email, only to find you needed it after all? Don’t worry; now it’s easy to retrieve. At the bottom of the Messages window, you’ll see a Trash icon. This is where your deleted emails go. Now when you click the Trash icon, you’ll see your deleted emails and can restore the ones you need with a click.

Whew, that’s a lot of new features! They’re available now, so go check them out. These options are only available for the new VerticalResponse app. Follow-Up Email is a premium feature and available for paid accounts.  If you have a free subscription and want to use the Follow-Up email feature, upgrade your account.

Want to stay in the loop on all things VerticalResponse? Sign up for our weekly VR Buzz email.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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Copywriting Your Email Marketing Pop-ups

Copywriting your email marketing pop-up means you need to be able to pin down the number one call to action and reason for conversion in about 1 line.Related Articles

1. The Marketing Strategy that Makes People Hungry for More
2. Copywriting Tips: How to Write a Great Email Subject Line
3. Email Marketing Content: Trawling the Customer Service Files

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Connecting Firmly to the Cloud

The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis.

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Run AWesome Events with Eventbrite + AWeber

Eventbrite is an online hub for hosting, promoting and managing events – essentially a one-stop-shop for selling tickets and passes to performances, fundraisers, special events and more.

And when you connect Eventbrite with your AWeber account, you can send out event announcements, ticket information and updates straight to your attendees. Staying in touch before, during and after an event has never been easier!

Watch this video to get a first look:

Pricing

If you’re not charging for tickets, Eventbrite is free to use! From there, ticket fees are applied based on the selling price. Read more about how pricing works here.

What’s Next

Our App Showcase got a fresh new look. Come take a tour and discover the newest tools to optimize your email marketing.

Is there an app you want to see featured next? Leave your wishlist in the comments. And in the meantime, let us know how they’ve been working for you! Send us a tweet, email, carrier pigeon…. (you get the idea.)

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4 Twitter Tools that Help You With Customer Service

Twitter has fundamentally changed the way that customer service interactions take place. For years, consumer concerns often went unheard or were swept under the rug to protect a company’s overall image.

The increased role of social media within product marketing has however, now given buyers in the marketplace much more power to leverage over businesses, promoting consumers from being backseat drivers to co-pilots of their reputation.

Simply said, even one negative tweet could potentially damage a company’s public persona and could require major damage control.

As a business owner, you might find yourself in a negative customer-tweet situation at some point. Although daunting, with the correct monitoring tools, you can stop the criticism and respond to your customers in a timely manner. In addition to responding to your audience, these tools can also help increase brand loyalty and improve your company’s image.

Here are four interactive tools you can use for customer service purposes on Twitter:

Twazzup

Twazzup is perfect for small business owners who don’t want to break the bank paying for Twitter monitoring. This tool is free and only requires that you log into your Twitter account to sign up.

On the platform’s website, you can type in your company’s name, the names of your products, or other relevant keywords to search for mentions on Twitter. Twazzup shows which top influencers on Twitter made the mentions, which users tweet about your company most frequently, and the latest tweets from everyone who mentioned you.

The screenshot below illustrates a search for “Diamond Candles,” a North Carolina-based small candle business.

Twinitor

Twinitor is a free platform that allows you to search keywords relevant to your business and reply to, retweet, or favorite customer tweets based on what you have found. The site also lists trending topics so you can determine which keywords and hashtags to incorporate into your tweets with customers.

The example below shows what happens when the words ‘Coca Cola’ are typed into the app’s search bar:

Trackur

If you’re searching for a slightly more comprehensive option, consider Trackur, a paid platform that lets you view brand mentions both on Twitter and across the web. It offers an in-depth analysis of brand sentiment on Twitter and sends you email alerts when your company is discussed.

Trackur also features automated sentiment and influencer scoring, so you can read what influencers are saying about your business and whether it’s categorized as positive, negative, or neutral. 

Trackur charges $97 a month per user, although you can get started on a 10-day trial for free. 

TweetDeck

TweetDeck by Twitter offers a more efficient way to use the social media site and interact with customers. When you log into the free platform using your business’ handle, you see your own tweets, the activity of the accounts you follow as well as your direct messages and notifications.

Wondering how it works?

Let’s say a customer left you a review via Twitter.  Using Twitterdeck, you can then email or direct message that tweet to your co-workers and/or employees, and you schedule a direct reply to that customer. Most decks look similar to this example: 

Have you heard of or used any of these tools to help with your Twitter interactions? 

Looking for more information on improving your social media strategy? Sign up for The VR Buzz, our weekly newsletter which offers you advice on all things in small biz marketing. 

Kylie Jane Wakefield is a freelance writer and content creator in Los Angeles. She’s written for NewsCred, CMO.com, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles.

© 2015, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

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