Social Media: The Most Influential Tool for Business Communication

Collectively social media has an astronomical level of power and influence.Related Articles

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3. Visualization: The Digital Marketing Evolution

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5 Easy Steps to Embracing Full-Funnel Marketing

A full-funnel marketing approach can get your brand and your products and services in front of prospects throughout the entire buying cycle.Related Articles

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3. Announcing Our First Full Service Email Marketing Winner and a New Contest

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Reimagining the Digital Marketing Funnel

You’ll find talk that questions the funnel model of digital marketing, proposing that we instead look at a digital marketing “life cycle” or “eco-system.”Related Articles

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2. Putting The Fun Back In The Funnel: A Primer


3. Playlist: Funnel the Grammys Into Your Ears

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#AWeberHour Twitter Chat Preview: How To Launch A Business Using Social Media Marketing + Email

The AWeber team invites you to participate in our monthly #AWeberHour Twitter Chat, Wednesday, February 5, from 2-3 p.m. ET. We’ll be speaking with Michael Stelzner, founder and CEO of Social Media Examiner. Michael and Social Media Examiner have been using social media and email marketing to help them become one of the top business blogs on the web today. Check out what tips Michael has to offer to help you launch your business using social media marketing and email. The top chat contributor will receive a copy of Michael’s book Launch and an AWeber goodie bag.

To participate:

1. Create an account at Twitter.com.


2. Follow @AWeber and @Mike_Stelzner.


3. Follow the hashtag #AWeberHour in your favorite Twitter application (e.g., Twitter.com, Hootsuite, Tweetdeck, etc.) and be sure to include it in your tweet.

Here’s a preview of the questions we’ll be discussing:

• What is your formula for business growth?


• What is the biggest lesson you have learned from launching your business?


• How do you use social media marketing to help launch a business?


• What role does email marketing play in the growth of a business?


• How do you use email and social media together to maximize your impact when launching a business?


• What are some things to avoid doing on social media and email when launching a business?

Mark your calendars for Wednesday, February 5, at 2 p.m. ET and be sure to follow @AWeber to stay up to date on all the action. Tweet you there!

Also, be sure to check out Social Media Marketing World 2014 in San Diego, March 26-28, presented by Social Media Examiner. Register by January 31 and save $230.

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Are You Measuring the RIGHT Conversion Funnel?

It’s not only the sign of a maturing discipline, it ensures businesses get value from their marketing programs and helps separate experts from snake oil salesmen.Related Articles

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The Two Most Important Ways to Optimize Your Digital Marketing Funnel

Far from being an exclusive strategy to optimizing your digital marketing funnel, here are two other ways to succeed in seeing the light at the end of your funnel.Related Articles

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Facebook: Friends’ Posts Trump Marketing Messages

Facebook Pages are a great way to connect with your fans, but remember, at any point, Facebook can decide what to do with the content you post to your Page.

Recently, Facebook tweaked the Newsfeed algorithm so that it prioritizes text posts from friends above text posts from Pages.

“ Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types. “

- The Facebook Newsroom

Now, if you create a text post on your Facebook page your Fans are less likely to see it.

There are a couple of ways to deal with this.

1. Try to use one of the other media types like Video or Photo when you post to your Facebook Page. Just upload your media and add a description.

2. If you are sharing a link, use the link share post type. (If you’re not sure how to create a link share post, here’s a quick video demo.)

These are given priority over text posts.

Of course, the best way to ensure that your readers see all of your content is to use your Facebook page to drive people to sign up to your mailing list. Once there, you have complete control over what they see and when they see it.

If you send email through AWeber, use the Facebook-AWeber sign up form app to bring your Page’s fans onto your email list. See details here or install it here.

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