Email Marketing News
Friday, March 24, 2017
The ABCs of A/B testing | How to base your subject lines on science
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When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers a...
Thursday, March 23, 2017
Announcing the Subject Line Slam Dunk contest
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The NCAA has the Elite Eight, we’ve got our Subject Line Slam Dunk. Here at VerticalResponse we love a little friendly competition. We’ve a...
Wednesday, March 22, 2017
Make your mark | Create your own logo in minutes
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Great news for anyone who has dreamed of designing their own logo for their business! Deluxe’s online Logo Maker allows you to create a stun...
Tuesday, March 21, 2017
From subject lines to email templates, it’s time to spring clean your email marketing efforts
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Spring is officially here, heralded by the spring equinox yesterday. The sun is peeking out and it’s spring cleaning season — time to air o...
Monday, March 20, 2017
Analyzing Your Emails: 7 Key Metrics to Watch
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This post is the eighth installment of our new series, The Ultimate Guide to Email Marketing – an eight-week series that covers the fundame...
Friday, March 17, 2017
20 powerful marketing words & phrases that sell or repel
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Words have power; we all know that. But do you know which marketing words encourage subscribers to act, customers to buy, or donors to give?...
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