Friday, November 15, 2013

E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006

The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in open that we've seen. Columnist Jeanne Jennings shares these insights and more.





via Email - ClickZ http://www.clickz.com/clickz/column/2306016/email-marketing-industry-benchmarks-highest-open-rate-in-q1-2013-since-2006

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