The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in open that we've seen. Columnist Jeanne Jennings shares these insights and more.
via Email - ClickZ http://www.clickz.com/clickz/column/2306016/email-marketing-industry-benchmarks-highest-open-rate-in-q1-2013-since-2006
via Email - ClickZ http://www.clickz.com/clickz/column/2306016/email-marketing-industry-benchmarks-highest-open-rate-in-q1-2013-since-2006
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