There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the message relevant to your audience.
via Email - ClickZ http://www.clickz.com/clickz/column/2321522/the-golden-rule-in-email-is-relevance
via Email - ClickZ http://www.clickz.com/clickz/column/2321522/the-golden-rule-in-email-is-relevance
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