Canadian Anti-Spam Law (CASL) Is Coming But AWeber Has You Covered

Canada’s new spam law, better known as CASL, is set to take effect on July 1, 2014. Similar to CAN-SPAM here in the U.S., Canada’s upcoming legislation is a way for regulators to help consumers dodge unwanted and unsolicited emails. The good news is AWeber customers need not worry. Here’s a quick overview.

What is CASL

CASL is a Canadian anti-spam law that protects Canadian email subscribers (those who have a “.ca” email address). The law is broken down into three parts that will require email marketers to have:

• Consent – Senders need to get recipient approval to send marketing messages


• Identification – Identify who you are and whom you’re sending on behalf of


• Unsubscribe Link – Every message must have a valid unsubscribe option

Who needs to worry about CASL?

Pretty much anyone who has no user consent or does not track or store this data. Likewise, those who purchase subscribers through other entities will be affected. Marketers who don’t clearly identify who they are or don’t use unsubscribe links should also take caution.

What do AWeber customers need to do?

Nothing, we’ve got you covered! CASL will not affect you since AWeber never adds subscribers who haven’t opted in. Even pre-existing lists that are imported into our system are checked and never make it onto our platform if subscriber consent has been bypassed. AWeber also uses unsubscribe links on all of your mailings.

At any time you can log in to your AWeber account to show when and where a subscriber opted in. From your account homepage:

1. Select “Subscribers” from the top menu


2. Choose “Manage Subscribers”


3. From the “Select field” drop down menu, choose “email” and type the email address of the subscriber opt in you want to confirm


4. View the user’s Subscriber Information to obtain opt in date, opt in ID and the IP address that was used to confirm opt in

Best practices

Although it is not required by CASL or CAN-SPAM, industry best practice says marketers should re-engage their email subscribers every six months to confirm they want to continue receiving content. This can be scary for fear of jumpstarting an influx of unsubscribes. But what better way to ensure you’re giving subscribers what they want than by asking?

More on CASL

There’s an entire website dedicated to Canada’s new anti-spam ruling. To read more about it, visit the official Canada’s Anti-Spam Legislation site.

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