The first email ever sent was from programmer Ray Tomlinson to himself in 1971. Its contents? “QWERTYUIOP.” Yep, the message that changed the future of communication was a line of jibberish sent between two computers sitting next to each other on a shared network. Crazy, huh?
We’ve certainly come a long way since then. Technology is constantly changing and evolving, and email is right there with it. From filters to spam to confirmed opt-in, there are a ton of things that email marketers need to stay ahead of if they want to be successful.
For small businesses owners juggling a million different tasks every day, this can be a real challenge. But not anymore.
AWeber has launched A History of Email Changes, a new website designed to help email marketers and journalists alike stay ahead of the frequent updates made by email clients that affect deliverability, engagement and security.
The site tracks all major changes that email clients (Gmail, Outlook, Apple, Yahoo and AOL) make and how the changes affect mobile and desktop devices. The updates include links to longer articles detailing the changes. Need to find an update Yahoo made in 2012 that you suspect altered your mobile open rates? You can search changes tracked all the way back to 2010.
Why is A History of Email Changes crucial for email marketers everywhere?
Staying on top of industry news can impact your email marketing – and therefore, your bottom line – for the better. Here’s what it can do for you and your business:
- Get updates on the changes that can affect your deliverability
- Anticipate potential problems well before they impact your email campaign
- Stay informed of changes that affect the look and feel of your emails
- Keep ahead of industry-wide policy changes
- Discover new ways to drive engagement with your readers
… and a whole lot more.
Start getting regular updates today – visit A History of Email Changes to get started.
via Email Marketing Tips http://ift.tt/X8t5eO
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