Measuring Social Media ROI: Still More Art Than Science

One of the most stunning results from this study is that when online brand marketers were asked whether the need to measure the impact and contribution of their social networking marketing efforts was a high or low priority for them, fully 45% answered that it was indeed a low priority! That’s nearly half of all the online brand marketers operating in social media who are spending their companies’ time, budgets, and resources in the world of social media and they don’t even think it’s important to measure what effect their efforts have on the bottom line! It is definitely a brave new world that has such people in it!Related Articles

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