Friday, January 16, 2015

The award goes to…

Travis Buck


This email from Kate Spade wins the most creative email in my inbox today award. The creative is reminiscent of mad libs in a way. But instead of words, images are used to fill in the blanks. The message itself is also clever given many of us are stuck in the middle of a very cold winter. In any case this email accomplished its mission because it grabbed my attention and compelled me to read it. Well done.







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