We built ASCEND around the modern marketer. The jack-of-all-trades, so to speak. You’ve got your hands in everything from content to SEO, email to social. And you need a conference that can keep up.
As self-proclaimed conference junkies, we’ve been there (and have the badges to prove it). We made note of what works and what doesn’t to create that once-in-a-lifetime experience that we would want to attend. We learned a lot hosting our inaugural event last year, and now we’re back to bring you even more of the content you loved.
It’s ASCEND 2015.
The Lineup
What happens when you put 15 of the hottest names in digital marketing together in the same room? Two action-packed days of education, four inspiring keynotes and 11 fresh talks from some of the biggest influencers in the digital marketing world.
Here’s a sneak peek of who you’ll see, and what you’ll hear, this year at ASCEND:
- Chris Ducker, Owner of ChrisDucker.com – Could you be guilty of committing online business sins and not even realize it? Join Chris, entrepreneur and author of the best-selling book Virtual Freedom, as he investigates the “bad stuff” people are doing online and learn how to do things right.
- Jason Falls, Sr. Vice President, Digital Strategy at Elasticity – How do you drive more engagement? Measure your ROI? How do you get more likes? Who should manage all this? How can you check this box and move on to the next item on your list? You’ve got questions; he’s got answers. With his trademark, no b.s. style, industry pundit Jason will help you understand the six core competencies and activities you need to be successful at marketing your business (or yourself) online.
- Ardath Albee, CEO and B2B Marketing Strategist at Marketing Interactions Inc. – Modern day marketing requires marketers to create awesome content, yet they were never provided the tools to execute content programs strategically. Content alone won’t move the needle. But with the right framework and strategy, content will become valued as a strategic corporate asset. In this session, you’ll learn the threefold approach to doing so, including how to develop a continuum approach that leaves traditional campaigns in the dust.
- Andy Crestodina, Co-Founder and Strategic Director at Orbit Media – Lots of marketers blog, but only a tiny percentage of bloggers create hubs of interrelated content. But it’s exactly that kind of structure and persistence that separates the good from the great. Join Andy as he breaks down how to create and promote lead-generating content – because winning the content game means going beyond the competition.
- Justine Jordan, Marketing Director at Litmus – Raise your hand if you’ve opened an email on your smartphone today. Chances are, you have, seeing as the number of emails opened on mobile devices has grown 512 percent in the past four years. Tons of copy, tiny text and static layouts no longer cut it – subscribers have high expectations for emails. Justine will guide you through the mobile email landscape, covering everything from the basics of responsive email design to a to-do list of optimization ideas for your next campaign.
- Jason Miller, Sr. Content Marketing Manager at LinkedIn – Building trust and driving revenue – that’s the one-two punch of social media and content marketing. If you aren’t pairing these two together, you’re missing out on opportunities to grow your business. Let Jason show you how to create a world-class strategy for combining content and social to deliver real, measurable results. You’ll walk away with actionable takeaways you can implement now.
- Brian Meece, CEO of Rockethub – Crowdfunding has become a hot topic as of late. As founder of one of the world’s top crowdfunding platforms, Brian will explore in-depth just how new media marketers can leverage crowdfunding to launch new endeavors.
… plus fresh talks from Peter Shankman, Gene Marks, Oli Gardner, Noah Kagan, Jerod Morris, Andrea Vahl and more to be announced!
With such an all-star speaker roster, why pick and choose? To limit the conference FOMO (a.k.a. fear of missing out), we made it single track so you won’t miss any of the action.
The City
Philadelphia is a hub of innovation and entrepreneurship (not to mention birthplace of the cheesesteak). What better place to bring together the smartest and most innovative players in the digital marketing game?
(Pssst… Check out our Non-Local’s Guide to Doing Philly Like A Local.)
Get Your Ticket Now
Early Bird tickets are going fast. Save $200 on the general admission price when you reserve your seat now. Early bird pricing ends July 31, 2015.
See you in October!
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