Digital Marketing News: June 2015

Ah, Summer is here – and we know you’re not catching up on your RSS feed over there on that beach towel.

That’s why we’ve compiled this list of June’s must-read digital marketing news to help you stay on top of the latest industry happenings. You’ll be in the know when you get back to the office (and still have time to finish that cheesy romance novel).

KPCB Internet Trends Report Turns 20

Kleiner Perkins Caufield & Byers’ annual Internet Trends Report was recently released and confirmed the top trends to watch this year:

• Mobile remains “compelling” for advertisers and monetization strategies, with video content expecting to be big(ger) this year.
• Snapchat, WhatsApp and Facebook Messenger lead the messaging app pack and are expected to expand into content hubs within the next few years (See: Snapchat’s Discover feature and Facebook’s Instant Articles).
• Consumers are pushing for more on-demand content and are using their dollars to show for it, documented by the popularity of services like Uber, Airbnb and Lyft.
• “The best decisions are often made by diverse groups of people.” Wise words from Mary Meeker, Internet analyst and author of the 196 (!) page report.

Catch up on all the 2015 trends over on KPCB.

More Digital Marketing News On Our Radar

• Your news feed is about to get a bit more animated: Facebook confirmed it will officially support GIFs.
• Google’s new in-beta feature, App Invites, will help expand the reach and audience of your mobile app.
• Bad news for our wallets: Pinterest just unveiled “buyable pins”, a way to shop your favorite products and pins without leaving the app.
• Meet Spark, the newest email client contending to revolutionize the inbox.

Did we miss anything? Share with us in the comments!

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