If you’re a real estate agent, you know how much of your job relies on your interactions and relationships with others. During one open house alone, you might meet a couple dozen interested homebuyers.
So how can you continue the conversation after you’ve met, aside from simply handing them your business card and hoping they’ll reach out to you again?
Enter email marketing.
When you can stay connected with your customers through email, it becomes easier to communicate with them and further the conversation about buying, selling or even maintaining a home.
To help you figure out where email marketing fits into the world of real estate, check out our latest episode of Quick Tips. (And be sure to stick around for a special bonus at the end!).
Here’s the script in case you missed anything:
O: Hey there! I’m Olivia.
M: And I’m Monica. Welcome to a special episode of AWeber Quick Tips.
O: You already know that email is a valuable tool to connect with potential home buyers and sellers. But figuring out where to start? That’s where things can get a little tricky.
M: There are tons of sites out there that claim to help you reach a large audience and start making the cash roll in – often promoting shady practices and spam. If it sounds too good to be true, it probably is.
O: So to help you out, we’ve identified the top 3 things real estate agents like yourself, can do today to start growing your list and closing sales – all while sticking to email best practices.
O: Tip #1: Growing Your Subscribers
M: To sell a house, you need interested buyers and sellers, right? That’s where email marketing comes in.
O: And there are a ton of easy ways you can start collecting subscribers and driving them to the point of sale.
M: Adding a signup form to your website is a great way to convert visitors into engaged subscribers. Just let them know the kind of messages you’ll be sending – whether it’s new listings, home care tips or anything else that may be of interest.
O: But what about an open house? You can easily stay connected with potential home buyers by having a signup sheet placed front and center at your event. Or make it easy and download AWeber’s Atom App – and collect subscribers anytime, anywhere.
M: If you have a Facebook business page, chances are you have followers that you’ve never interacted with. By adding a call-to-action on your page, you can attract fans to sign up for your email newsletter.
O: Tip #2: Creating Content
M: So now that you have a list, it’s time to start writing.
O: But before you think you don’t have anything to say, here are six ideas for emails you can send today.
M: An email newsletter is a great place to start delivering content to your audience. You can keep subscribers up to date on industry news and policy changes – as well as tips to help homebuyers and sellers make better decisions.
O: You can also create two separate lists – one for homebuyers and one for sellers – to tailor content towards specific client needs.
M: Another good idea is to send targeted emails that feature new listings, foreclosures and open houses in the nearby area. So if a new house goes up for sale, local subscribers can stay informed – just be sure to capture this info on your signup form.
O: And remember that it’s best to not be overly-promotional. By offering helpful information and tips, your subscribers are more likely to trust you – and that means they’re more likely to bring you their business.
M: Tip #3: Email Best Practices
O: There’s no bigger blow to the email marketer’s ego than getting marked as spam. It not only hurts your reputation, but your deliverability as well.
M: If you follow email best practices, your emails won’t have a problem making it to your subscriber’s inboxes.
O: Setting clear expectations on your signup form lets readers know exactly what they’re in for when they sign up for your list – and your emails should deliver on that promise. If you’re sending messages that don’t align with the expectations you set, you’re setting yourself up to get marked as spam.
M: And last, but certainly not least, it’s SUPER important to maintain a healthy list. But how do you know what signs to look for?
O: If you have a bulk of subscribers who aren’t opening your emails – also known as ‘inactives’ – it’s time to part ways.
M: This isn’t as sad as it sounds. While it’s disheartening to see them go, these people aren’t engaging with your emails – and probably won’t. In fact, your open rate will go up when you bid farewell – which is a good thing!
O: Educating your clients is essential to create an experience that is great for both them and you – and email marketing helps you do that.
M: For more tips, check out our free Email Marketing for Realtors toolkit. And be sure to subscribe to our youtube channel for more digital marketing tips and trends.
O: Thanks for watching and good luck on your email marketing journey!
The post Quick Tips Video: Email Marketing for Realtors appeared first on Email Marketing Tips.
via Email Marketing Tips http://ift.tt/1M9hUdw
No comments:
Post a Comment