Friday, February 21, 2014

Marketing Mania: Balloon Boy

Who can forget the Balloon Boy hoax in 2009, where Richard and Mayumi Heene of Fort Collins, Colorado ran to the media in panic that their 6-year-old son, Falcon, is floating thousands of feet up in the sky in one of the family’s latest science experiments: a UFO-shaped aluminum hovercraft.Related Articles

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