Maybe not.
Questions arise when deciding to make the move from other email service providers to AWeber:
Will my subscribers need to re-confirm that they want to continue receiving my emails?
How can I be sure that my list will be approved?
How can I be sure my subscribers will get the emails I send from my new email service provider?
We realize that requiring your existing email subscribers to re-opt in to content they have already agreed to receive can be confusing. Switching your email service provider should be seamless to your subscribers and painless for you!
Will my subscribers need to re-confirm that they want to continue receiving my emails?
The short answer is “not always.” By default, AWeber requires new subscribers to use confirmed opt in (COI), sometimes referred to as double opt in, to any imported list as per industry standard. COI is a process that involves having new subscribers provide their email address to you (via a web form) and then receive an email asking them to confirm that they want to be added to the list. This reduces the risk of spam complaints because users must explicitly confirm that they wish to receive your emails. Without using confirmed opt in spammers, bots, malicious site visitors, and typos can inadvertently add addresses to your list that did not request your information, thus lowering your deliverability and risking your email reputation.
Generally subscribers who confirm are more likely to be engaged, meaning higher response rates and more qualified leads. This is the safest way to build a list, as following this practice allows for improved deliverability to the people who really want to receive your messages, while establishing the credibility of the sender (you).
How can I be sure that my list will be approved?
If you are importing a list from another email service provider, you may be able to import your subscribers without going through confirmed opt in again. While there are exceptions to this, if you have an email list that is well managed (low bounce and complaint rates) and brings good response rates (consistent opens and clicks), our Import Specialists will be able to review your third party account to see if it is eligible to bypass confirmed opt in. Our team wants to make importing your list easy to ensure your emails get delivered.
How can I be sure my subscribers will get the emails I send from my new email service provider?
Something that isn’t talked about very much is how having confirmed subscribers improves the deliverability of your emails. AWeber has published a 5-Point Inspection on Email Deliverability, Email Delivery Tips, and a free PDF ebook Get Your Emails Delivered that cover some of the items that can cause your sent emails not to reach the inbox of your subscribers.
AWeber maintains some of the very best email deliverability rates in the industry. Our team works to maintain our relationships with major Internet Service Providers to ensure that your email gets delivered to the people that want it.
Maintaining opt in email lists are a huge part of keeping a high deliverability rate. Mail that is requested from subscribers is much more likely to reach the inbox than unsolicited emails sent to purchased or rented lists. AWeber monitors all of our customer accounts to make sure they only send to subscribers who asked to hear from them.
How do I get started moving my email lists to AWeber?
Our Customer Solutions team is available seven days a week to ensure that the migration process is as seamless as possible. We do all of the heavy-lifting, so you can focus on making the most of your marketing content.
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