How Soccer Won Over American Hearts (Even In A Loss)

Regardless of the result, soccer is here to stay in the USA, and the merit is to the marketers who realized that they could literally change the American sporting world by leveraging a hyper-popular star to sell the game for them. The power of a juggernaut endorsement a la Beckham changed the entire game… so imagine what a similar one could do for your brand!Related Articles

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