In the Battle of Brands, McDonald’s Destroyed by #RoutineRepublic

The internet was buzzing last week with Taco Bell’s riotous new commercial launching a highly creative attack ad against breakfast rival, McDonalds. “Routine Republic,” a 3 minute pre-released commercial, which officially aired during The Walking Dead’s 90-minute season finale, was an Orwellian masterpiece that showed an “outdated” brand as fundamentally dystopian.Related Articles

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