I received this email from Coldwater Creek this morning:
What you can’t tell from this screengrab is that the numbers are animated. I clicked on the “Click to view images” link and landed here:
The landing page changed the top navigation from the email to match it’s website and it also included the site’s footer information. This caught my attention because a lot of times the “view in browser” or “view images” link goes to a landing page with the email only, like these examples from other emails I received this morning:
Vistaprint - browser version:
J.Crew - browser version:
The emails from Vistaprint and J.Crew don’t include top navigation links. And that works in the inbox version but not in the online version.
via Listrak Insights http://blog.listrak.com/post/60838724609
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