Gmail's tabs have changed the game for marketers who see higher conversions and purchase values while experiencing lower open rates. Changes are forcing marketers to rethink their KPIs.
via Email - ClickZ http://www.clickz.com/clickz/news/2319941/gmails-quality-paradigm-email-opens-down-conversions-up
via Email - ClickZ http://www.clickz.com/clickz/news/2319941/gmails-quality-paradigm-email-opens-down-conversions-up
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