Monday, December 9, 2013

The First Mobile Holiday Season Gives Marketers New Audience Segments

Return Path compared the volume of mail opened on iPhones to iPads during the holiday weekend to explore the differences between phone and tablet engagement.





via Email - ClickZ http://www.clickz.com/clickz/column/2317768/the-first-mobile-holiday-season-gives-marketers-new-audience-segments

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