Friday, March 21, 2014

Advertisers Score Viral Ads with Winning Storytelling Formula (Part II)

Now that we’re acquainted with Freytag’s Pyramid, the formula used in the three viral ads we’re looking at, it’s time to see how the theory was applied in each case.Related Articles

  1. Advertisers Score Viral Ads with Winning Storytelling Formula (Part I)

  2. Coke, Olympics and the Oscars: 3 Examples of Millennial Storytelling

  3. CLV & CAC = ROI: Understanding the Alphabet Soup






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