Thursday, March 27, 2014

Getting Brand Buzz by Hipster “Tribes”

Grasping the undercurrent consumer today, the hipster, starts with understanding what appeals to them and why. I'll start with branding basics, the logo, to cultivate an idea of core principles behind in hipster-friendly brands. From there, we'll shift into what makes a hipster tribe, how to create brand buzz, and why the art of doing nothing is the best strategy for hipster brands.Related Articles

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  2. The Brand That’s Not Bland: With Apologies To Dr. Seuss

  3. Ask Andy: Bland Brand? That Won't Stand!






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