Marketing Mania: Taco Bell Buys The Liberty Bell

Nothing pairs better with one of America’s beloved national treasures, the Liberty Bell, than some 99 cents crunchy tacos, right? Taco Bell thought so. That’s why in 1996, the fast food chain announced that they will be buying the Liberty Bell, in order to reduce the country’s debt, as well as the fact that “Taco Bell’s heritage and imagery have revolved around the symbolism of the bell. Now we’ve got the crown jewel of bells.”Related Articles

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