Friday, March 21, 2014

Advertisers Score Viral Ads with Winning Storytelling Formula (Part III)

The advertising industry’s move to push narratives, ties back to brand journalism and the idea that your product should have a core story tells us about ourselves through the lens (and the product) of the advertiser.Related Articles

  1. Advertisers Score Viral Ads with Winning Storytelling Formula (Part I)

  2. Advertisers Score Viral Ads with Winning Storytelling Formula (Part II)

  3. The Marty McFly Nikes: How a Successful Viral Campaign Is Created






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