Setting up a framework for measurement will allow you have a holistic view of the performance of your campaign while remaining focused on your objectives.
via Email - ClickZ http://www.clickz.com/clickz/column/2289267/21-email-metrics-you-should-start-measuring-today
via Email - ClickZ http://www.clickz.com/clickz/column/2289267/21-email-metrics-you-should-start-measuring-today
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