Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks.
via Email - ClickZ http://www.clickz.com/clickz/column/2289578/conversion-rates-and-costperconversion-email-marketing-metrics-that-matter
via Email - ClickZ http://www.clickz.com/clickz/column/2289578/conversion-rates-and-costperconversion-email-marketing-metrics-that-matter
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